The Mad Genius &

her Intelligent Footwear

 

Name: Sally McGregor
Occupation: Podiatrist, Business Woman,
Expert Shoe Fitter Extraordinaire
Loves: Beautiful Shoes
Dislikes: Life Without Rain

 

There is no school that teaches shoe fitting. One might come across a weekend course that is run by a footwear company, but no where is there a proper course in the correct fitting of footwear. The fundamental problem with footwear and fitting is the inability to create a standardised line to which everyone's feet will conform. With this insight, Sally McGregor started looking at footwear.

Sally loves beautiful footwear. But, it must also be comfortable and appropriate for the individuals' foot type and their working environment. Sally has spent her years actively seeking shoes that tailor to our weather and cultural conditions. This is a little about what she has come up with...

Throughout her many years as a podiatrist and the owner of a shoe store, Sally has encountered many foot types and foot problems. From these experiences, she realised that whilst many people did have a legitimate foot concern, the majority of people had a shoe problem. From this, Sally envisioned the concept of INTELLIGENT FOOTWEAR.

 

Definition

INTELLIGENT FOOTWEAR: The act of looking at a persons’ foot, their posture, their social requirements and fitting them with the appropriate footwear.

 

For further information click here.

 

 

 
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